2026 Travel Trends

2026 Travel Trends

Set-Jetting & Screen-Inspired Travel

According to Expedia, "set-jetting" vacations inspired by TV and movie scenes are gaining significant momentum in 2026. expedia

Travelers are opting for "screen travel" by visiting popular TV/film destinations. tourismtoday.net+1

Personalized and Passion-Driven Experiences

According to a Skyscanner report, travelers are traveling for beauty rituals ("Glowmads") and want to experience local skincare culture. travelagentcentral.com+1

According to industry players like Marriott, "passion travel" (hobby-focused vacation planning) and AI-powered planning are on the rise. tourexpi.com

Short, Spontaneous Getaways ("Little Treat Travel")

Travelers are now opting for spontaneous "mini-getaways" instead of long vacations: last-minute vacations, weekend city breaks, and quick-recovery holidays. Travel and Tour World

This trend reduces the burden of planning while emphasizing short breaks that soothe the soul. Travel and Tour World+1

Nostalgia / Déjà-View Travel

Nostalgia travel ("Déjà-View") is a significant trend for travelers yearning for the past. Travel and Tour World

Revisiting childhood vacations, old favorite destinations, or revisiting past experiences is growing in popularity. Travel and Tour World

Sustainable and Responsible / Purposeful Travel

Travelers are turning to travel not just for fun, but to experience something meaningful, connect with local communities, and minimize their environmental impact. According to the Hilton report, "purposeful travel" is gaining prominence. Dünya Newspaper

There is a demand for more "green tourism," community-centered accommodations, and interaction with local cultures. Sustainable Travel Advisor

Digital tools that support sustainable travel practices (carbon footprint tracking, apps that provide sustainability scores) are on the rise. Sustainable Travel Advisor

Nature, Gastronomy, and Diversity Holidays

According to TUI and other research, nature-focused holidays (forest, mountain, rural areas), gastronomic tourism, and multi-stop routes are trending. tourexpi.com

Local markets and supermarkets are becoming new tour destinations for culinary exploration. TURIZMGAZETESI.COM+1

Sustainable Luxury and Regenerative Holidays

The search for "conscious luxury," not just comfort, is on the rise. Travelers prioritize sustainability and giving back to society, even on luxury holidays. tourexpi.com

Regenerative tourism practices (e.g., reforestation, community-focused projects) are becoming more popular. Sustainable Travel Advisor

Sports and Event-Focused Travel (“Fan Voyage”)

Sporting events are becoming a central focus of vacation plans: Travelers who want to experience local sports culture, not just watch a game, are increasingly interested. tourismtoday.net

Younger generations, in particular, want to explore a destination through local sports. tourismtoday.net

Slow Travel

In 2026, travelers will seek fewer but more in-depth experiences rather than multiple stops/destinations. Reddit+1

Longer stays, a closer look at local life, and "established traveler"-style vacations are on the rise. Reddit